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Lockdown effects on your Business and how to respond?

Lockdown effects on your Business and how to respond?. If you have played cards before, you probably know that “You play the cards you’re dealt”. So weather Good or Bad”, you only have 2 choices to make. You will either uit or make the best out of what you have, the same goes with business. The external forces and the state of the environment we operate in appears before us without us choosing.

As a business owner, you only have 3 things to do.
1. Accept the new reality.
2. Remodel your business value delivery system.
3. Act on your decision by utilizing your strength or competitive advantage.   

1. Accept the new reality.

Covid-19 Lockdown, Social distancing, stay home, wear a mask, sanitise etc. These are terms that we have been hearing for almost a year now. As much as they cause discomfort when we hear them. let us not ignore what these terms imply and how they affect our business. In simpler terms, these terms define the new business playground and all our action plans should consider these as the new reality. Your vision and mission as a business may stay the same. However your operational strategy to realise you vision and accomplish your mission needs to be revised.

2. Remodel your value delivery system.

Map out your customer’s journey, that is from the moment they think of your business as a solution to their problem up to the point you deliver value or solve their problem. Identify all the occasions where you need to physically interact with your customer. Your goal here is to minimize these physical contacts to 1 or 0. Figure out how you can still serve your customers without or with minimum physical interaction. For example people now buy groceries and other appliances online, and have them delivered on their door step without them leaving their homes.

3. Act on your decision by utilizing your strengths and competitive advantage.   

Your trustworthy, reputation and quality service is your most valuable asset at the moment. Consider enabling your customers to order your services or products online, and because of your trustworthy, they will not be skeptical about security or quality issues. This will be a great opportunity for you to go digital.

Please let us know the current position of your business and how it has been affected. We are happy to share ideas and help you remodel your business so that you are ready for the Digital Market.

Contact our innovation and Business Strategy Team on strategy@onpointadvertising.net or Whatsapp +263 71 368 7294  Visit: https//:www. onpointadvertising.net

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